Tasia was first introduced to AEG while still a student at Pepperdine University in 2020, in which she worked alongside the division as Creative Intern. In this space, Tasia participated in a variety of projects across the AEG portfolio, including work for STAPLES Center (now Crypto.com Arena), L.A. LIVE, LA Galaxy, LA Kings, and Coachella. Responsible for the design and content creation of professional sales and advertising materials, she delivered well - designed and finished pieces, while participating in the ideation of several brand partnership initiatives.

Unfortunately time was cut short due to the COVID-19 pandemic. Still, she continued to manage her professional relationship with AEG, and was asked to return a year later as Marketing Design Assistant — a role concretely interwoven with the sales, activation, analytics, and creative departments. Please see resume for more detail.

To work amongst a small creative team in both roles was invaluable, as it offered Tasia hands on experience, fostering a unique combination of both creative and business - oriented mindsets. However, her most recent role as Assistant was most edifying, as she was able to participate in the creative processes behind the historic naming rights deal for Crypto.com, which beckoned the name change of STAPLES Center. Much of her work focused on the transition of creative assets and brand identity for the newly named facility.

Project mediums varied, however she is most proud to be the creative behind the ideation, design, and execution of the L.A. LIVE wayfinding signage now seen throughout the Downtown LA campus.