The Long Beach Greek Festival is a project stemming from the beginnings of Tasia’s Creative career. A little taste of Greece in Southern California, hosted by a well-attended church in Long Beach every Labor Day Weekend.  Tasia was elected to drive the marketing team in its strategic planning to bring awareness to the event, and in translation, significant attendance.

This involved the ideation, execution, and production of event materials and marketing deliverables, such as flyers, print promotion, digital advertising, and video.  Her role was also heavily responsible for the organization and implementation of a SMM campaign across several social outlets. In which she was also in charge of content creation and asset illustration. The most edifying of her festival efforts, however, was her close collaboration with advertising channels to reach larger target audiences for the event - e.g. CBS Radio.

It should be noted that this was a year of record attendance, and revenue, for the event.