Branding for new YAL Conference Initiative YAL In Your Backyard. A program bringing events throughout the year to connect Greek Orthodox youth, celebrating culture and faith.
The YAL Logo and graphic language was founded on cultural togetherness, inspiring the interaction of geometric objects. Culture erases the separations of individuals and brings them together to form powerful relationships. It is this same energy that carries the YAL program, and now its visual brand. The shapes form a kinetic energy that aim to engage and excite, while also uniquely identifying this Metropolis initiative.
Illustrations become stamps to mark different “backyards” of the program.
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